can’t break our stride

In response to the challenges mothers faced during the pandemic, we were tasked with reimaging Mother’s Day as a celebration that stood for more than tradition — it stood for gender equality. Partnering with Anomaly, we introduced the tentpole campaign Can’t Break Our Stride: A Jane Walker Walkerthon. This activation aimed to seamlessly combine local events and social media outreach to champion female solidarity with support from Jane Walker, a limited edition bottling part of the Johnnie Walker family.

As the concepts creative lead, I guided our small team in creating a cohesive visual presentation to bring this vision to life. From personally crafting a polished pitch deck, creating mockups and guiding the campaigns narrative, I ensured every detail aligned with the ideas’s core message, delivering a meaningful and lasting impact. In collaboration with Creative Equals for Diagio.