here to be seen
A strong brand identity is the foundation for how a business is seen, understood, and remembered. It sets the tone for every interaction, offering an unspoken ‘Hi, this is me’ to the world. Thoughtfully crafted, it reflects a brand’s values and personality while providing a cohesive system that guides every visual and verbal expression.
Through intentional design, over the years I have brought brand visions to life with systems that balance creativity and clarity. Every element—from typography to color and beyond—is carefully considered to ensure the final result feels authentic and distinctive. The goal is a brand identity that not only resonates with its audience but also evolves with the business, standing out and making a lasting impact in any space. See also Featured project: David Land Rebranding.
logo design
I design simple, memorable logos that capture the essence of individuals and brands. Through collaboration and thoughtful refinement, I create impactful visuals that build strong, lasting identities — whether we’re starting new or refreshing the current you.
big leo productions
Worked in house for this one. 💪 When Mary Dail offers the reins in fully redesigning and reimagining her established photo agencies entire identity — you take it.
My goal was modernize what they had already started, while injecting the untapped personality that they hold of being a fun, bold but in control asset to the industry.
diana mulvihill
Partnering up on a OOAK idea with photographer duo HollendersX2 to celebrate their brand launch.
shaka surf school
Partnering up on a OOAK idea with photographer duo HollendersX2 to celebrate their brand launch.
white star resturants
Working with a small creative team to establish a style guide and brand assets for two new Jersey City restaurants, building our direction off established brand collateral.
salt&water magazine
Created by the ocean, with soul. I was tasked with establishing this costal brands look and feel, including creation of the identity, website and social media assets.
Archive
Some of my favorite past brand identity collaborations, applied.
old garth fagan, everfit on gear, alaska house on book, allison gootee, sulli thing on letterhead, lacybones social..
