Promoting ByTheBarkers
A collaboration with illustrator & influencer Gina Schiappacasse, Wild Things: A Fashion Coloring Book is a collection of whimsical fashion illustrations for your coloring pleasure. Designed with luxuriously oversized pages featuring an array of fashionable women. Self published with Smartpress, the paper we chose is an uncoated stock that is heavier than most coloring book pages in order to withstand a wider range of artistic mediums like watercolor and pastels. The spiral binding is so our customers will always have a flat drawing surface. Adding thoughtful details like these helped take Gina's ideas to another level.
Leading up to the coloring book launch and throughout it's product run, making use of the hashtag #colorwildthings made it easy to keep in touch with customers & stockists socially.
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